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Do you want to WIN? 1st Step: Create a Mission!

On their book “WINNING” Jack Welch talks about how the mission is crucial to the success of organizations: “Effective mission statements balance the possible and the impossible. They give people a clear sense of the direction to profitability and the inspiration to feel they are part of something big and important”

Why is having a mission important?

The mission helps you accomplish important goals. It combines your purpose, passion, commitment and like Welch says, the possible and impossible in one simple statement. If used often and enthusiastically, it could be the force that moves you and those around you every day, no matter the circumstances.

Make your Mission a Powerful Force of Engagement

In the latest years, many reports and data has been showing how employee disengagement is on the rise. Gallup data shows that 7 out of 10 employees are not fully engaged in their jobs. There are many reasons causing that, but one important one is that people are not able to see the bigger purpose of their roles.

People NEED purpose, and having a clear MISSION could be just the right avenue to catch their attention to understand:

  1. Why they do what they do, even if they don’t like it.

  2. How they can impact the bigger picture.

Live your Company’s mission

As a leader of your organization is it your responsibly and duty to live, drive and represent the company’s mission. As you sit here reading this, please answer these questions honestly:

-Do you know the company’s mission by heart?

-How often do you drive your team through the mission?

-When was the last time you talked to your team about the mission?

If the answers are not “Yes”, “Daily” and “Today” then you have work to do.

The first step obviously to find what the mission of your organization is, so I’m not going to list it on the action plan, but it should be the thing you do right after finishing this read! After you get to it, do this:

  1. Create a list of things that you and your team do to add value to the mission (Team goals, processes).

  2. Answer the question: What would be the consequences if we stopped our activities for a week? How would that negatively impact the mission?

  3. For what reasons do you hold people accountable, and are these reasons what keeps the organization from achieving the mission?

If you need direction answering any of the questions, go ask for help. My guess is that even the CEO of the company would be happy to provide guidance on this.

On the accountability part. I’m challenging you to think about this: How can you improve your accountability approach from “this is what the job requires” to “this is why it is important that we do this”, referring back to the Mission.

Once you start Leading your team through the mission, the accountability piece will flow a lot easier. Your go-to question can be: “How is what you are doing serving the mission?”

Do you want to drive GREAT performance? Create a Team Mission!

Keep in mind, your team’s mission must feed the organization’s mission and it has to be a powerful statement that moves you and your team members to run faster, try harder, fully engage with enthusiasm.

Don’t forget! Involve your team in the creation. This is something all of you must do together to boost everyone’s buy-in and commitment levels.

Do you want to drive EVEN BETTER Performance while driving the most effective levels of commitment and self-accountability in your team?

Have every single person in your team create their own mission. This could be a combination of a personal and professional mission or encourage them to create one for each that interconnect.

Ask them to share their missions with you. Keep in mind though: this is a window to their own personal purpose and motivation. It should not be about you, but you can ask:

How would you tie your own mission to the team’s mission?

Give them time and space to come up with the answer.

This is the beauty of all this: Now you have a powerful tool to drive effective accountability by just referring your people back to their own mission when they feel lost, down or just off tracks.

Remember, the mission helps you win. I encourage you to work on your own mission as well, one that help you envision the type of leader you want to become, the life you want to live and the legacy you want to leave. Living by the mission means Living through Leadership. Keep it on top of mind and talk about it often with intention, to get yourself and your team moving forward.

Mariana Jaeger is a Leadership Development and Performance Success expert and has successfully trained, mentored and coached hundreds of people in her career. To learn more about Mariana, click here

Mariana Jaeger


Austin, Texas based, serving clients globally.

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